Work > Mobile and Emerging Media
Technology moves fast. New platforms are emerging, new media outlets are arising and consumer behavior is shifting every day. This landscape can be challenging, but it's also filled with opportunities to innovate and connect with audiences in new and meaningful ways.
Mobile landing page strategy, IA and design for a national online bank.
When EverBank needed a better way to deliver content to prospects on smartphones and tablets they looked to my team for help. We worked closely with their technology department to create a mobile strategy and execution that delivered the right mix of functionality and interactivity based on the size of the viewport used to experience the site.
My role on the project: Connections Planning, Creative Direction, UX Design
The American Institute of Architects
Google Earth content and layer design.
The AIA had an opportunity to work with Google to develop unique custom content to be distributed through Google Earth in support of their 150th anniversary. The problem was that they needed someone who could help them create the content and work with this emerging technology platform. We rolled up our sleeves and developed templates, led the copywriting and and worked with Google engineers to figure out how to push the platform as far as possible. The result was attractive, functional layers to support the initiative, as well as people sharing and PR agencies buzzing.
My role on the project: Project Management, Creative Direction