For B2B social success - businesses must first look inward

The question of where social media is going and how its growth affects B2B companies is huge and can quickly lead to in-depth discussions on lead generation tactics, data analysis techniques and which social monitoring tools are best for B2B. But for B2B companies to truly have success in using social media to reach their audience, build brands and grow business, they need to make sure their companies are embracing these ideals in how they operate, communicate with employees and collaborate internally.

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