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My name is Lee Gatchel and I'm the Digital Creative Director at Crosby Marketing, an integrated ad agency in Annapolis, MD. I've been using technology, strategy and design to power creative ideas since 1996. EngineBlock is my personal website.  More about me.

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Lee Gatchel
Lee Gatchel is the Director of User Experience at Carton Donofrio Partners, an integrated ad agency in Baltimore, MD. He uses technology, strategy and design to power ideas. EngineBlock is his personal website.
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Recommend The Cluetrain Manifesto Revisited (Email)

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I recently went back and took a second look at the Cluetrain Manifesto after a discussion with a coworker about the impact of the internet on how brands communicate. 

I was afraid it was going to come off as dated 10+ years later, but was pleasantly surprised to see that it actually holds up well (and is still generating discussions online).

But there were a few misfires. One pf the 95 points that seemed a little naive in hindsight was #74: "We are immune to advertising. Just forget it." With a little digging I was able to find a recent article from mediashift that tracked down some of the authors 10 years later and got their take on how it held up. They too noted the advertising quote as one of the weaker observations.  In fact they made the leap that google is one of the biggest brands out there these days  - and it was all built on... advertising.


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