Are we stuck with QR codes?

I recently ran across an article talking about an emerging competitor to the QR code.  It is called SnapTags and has a much nicer aesthetic approach, added functionality, and even more ways to connect than the venerable QR code.  It is a smart, thoughtful platform that has all it needs to succeed, except one thing - open source DNA.

As I looked at SnapTags' site, I had to look hard and find it in the footer's mouseprint, but there it was - pricing structure.  Just like Microsoft's Tag platform which also hopes to usurp QR codes, their solution will struggle to achieve critical mass and break into the mainstream if only those willing to pay engagement fees and hosting fees are able to create them. Individuals, brands and businesses will continue to use the ugly, outdated, designed-for-somethin-else QR code because people generally know what it is, they can create one themselves easily and no contracts or commitments are required. Its not just that it is free, it is that the platform is open.

Perhaps the future of barcode-scanning /physical to digital solution is not even in barcodes and instead in radio technology that will be embedded into our ubiquitous cell phones. Or maybe as mobile cameras improve, search engines create better visual search capabilities and the semantic web matures we will start to see augmented reality emerge as a more intuitive and powerful way to bridge the physical and digital world. 

Until then, I wish the paid platforms luck, but hope that a movement for a better, open-source QR code will emerge that keeps it easy, free and open, but somehow makes it just a tad less horrible looking.